Guides

Written for the owner, not the marketer.

Two to four a month, each with a named author, a visible updated date and sources you can check. Old ones get refreshed, not abandoned.

Roofing

How much should a roofer spend on social media in 2026

Benchmarks by company size, what the money buys, and the two things worth paying for.

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All trades

AI video versus filmed video: what homeowners actually watch

Coming, with numbers from the showroom feeds.

All trades

Reviews: the ask, the timing, the reply

Coming.